The New 12P’s of Marketing Strategies

Date: June 17, 2010
Time: 8:30 AM to 5:30 PM
Venue: ASTORIA PLAZA, Ortigas Center, Pasig City

Seminar Description:

Traditionally, businesses have competed based on the 4Ps of the Marketing Mix – Product, Place. Promotion and Price. However, the dynamics of competition have set a higher standard critical thinking among business and marketing professionals. This lead to the transformation of the 4Ps to 5Ps to 7Ps and just recently – the 12Ps of Marketing Management.

Seminar Objectives: at the end of the learning sessions, participants would understand :

1. An improved paradigm towards the basic 4Ps of the Marketing Mix.
2. The next 3Ps of the Marketing Mix – that relates to the Services Marketing Side.
3. The advanced 5Ps of the Marketing Mix – which bring to a higher level the competition.

Seminar Outline:

A. Changing Dynamics Of The Business And Competitor Environment
(covers the discipline of holistic thinking)

B. Needs For Better Marketing Focus : Development Of The Marketing Mix
(covers the self-grounding that lead towards the need for a marketing mix)

C. Essential – Basic 4Ps Of The Marketing Mix
(review of the initial 4Ps of the marketing mix : where they are strong at)

D. Transforming The Basic 4Ps With Into Better Advantage
(covers new insights into providing better meaning and advantage to the basic 4P’s)

E. The Next 3P’s Of The Marketing Mix – Focus On Services Marketing
(covers the critical P’s that strengthen a service marketing proposition)

F. Next 3P’s Of The Marketing Mix : Making Them Work To Your Advantage
(covers new insights into providing better meaning and advantage to the next 3P’s)

G. Advance 5P’s Of The Marketing Mix
(covers the last 5Ps of the new marketing mix)

H. Advance 5Ps Of The Marketing Mix : Making Them Work To Your Advantage
(covers better insights and application to strengthening the advance 5P’s)

I. Recap Of Learnings : Where Do You Go From Here
(covers the recap of insights and learnings – and how to apply the 12Ps to your advantage – to remain competitive)

Reserve your seats NOW and SAVE P2,000
(pay on or before May 28, 2010)!

Learning Investment for the 1-Day Seminar:

Super Saver Rate : P 3,488 + VAT (Pay on or before May 28, 2010)

Early Bird Rate : P 4,488 + VAT (Pay on or before June 7, 2010)

Regular Rate : P 5,488 + VAT (Starting June 8, 2010)

LEARNING INVESTMENT INCLUDES: A “Fun-filled” Learning Experience, complete with Learning Manuals/Hand-outs, Certificates and Freebies!! plus… AM Snacks, Sumptuous Lunch & PM Snacks

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For the benefit of:

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www.abetterchancefoundation.org.ph

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